Manchester, May 5th, 2015 – F1 in Schools™ has entered into a media partnership with motorsport channel RaceWorld TV toactivate their online global audience and promote the F1 in Schools video library via the web, social and mobile platforms. RaceWorld TV, a motorsport video aggregator and broadcaster, reaches 2000 online portals and 48,000 channels, generating 2 billion views monthly through the media network, powered by Zoomin.TV.
The videos, hosted on the F1 in Schools YouTube channel,www.youtube.com/F1inSchoolsUK, follow students’ experiences participating in the F1 in Schools challenge at school, in regional and national events. As media partner, RaceWorld TV will transition the YouTube channel into a globalvideo sharing hub, centralising the hundreds of videos into one destination,increasing discoverability, viewership and engagement. F1 in Schools reachesmore than 20 million students in 40 countries; a highly social demographic seeking to share their F1 in Schools experience through video.
Andrew Denford, Chairman and Founder of F1 in Schools adds, “As a highly successful education-led global programme, F1 in Schools reaches out to a huge audience, so finding the right platform to host our media assets and promote via social media and other marketing activities is important to us. RaceWorld TV will deliver the right environment to engage with our audience, benefiting from its place at the heart of motorsport media as well as its understanding of youth orientated programmes. We look forward to building a strong partnership which expands our online offering and connects participants, schools and sponsors through the RaceWorld TV hub.” The partnership reflects RaceWorld TV’s commitment to helping motorsport teams,drivers and brands connect with motorsport audiences around the world by providing digital tools that help grow followers, attract sponsors, cross promote and earn video advertising revenue.
“Young audiences watch less than 21 minutes television a week and mobile has grown 166% in the last 2 years. Couple this with increased fragmentation on YouTube, with 300 hours video uploaded every minute, means motorsport brands are getting lost in the jungle,” said Marina Nicholas, CEO of RaceWorld TV. ‘The opportunity to help F1 in Schools grow their online audience, and connect students and schools around the world through a video channel, is exciting.”
RaceWorld TV, owned by media company, Formula Fun Entertainment, has aggregated over 7500 videos, from a globally recognised portfolio of motorsport brands and is fast becoming the ‘Netflix of Motorsport’ offering enhanced content syndication. RaceWorld TV Network, digital media services arm, offers motorsport content producers YouTube channel and social media management, video production and distribution services, in 8 languages.
F1 in Schools™ is a not-for-profit company established with committed partners to provide an exciting yet challenging educational experience through the magnetic appeal of Formula 1®. F1 in Schools is rapidly realising its potential of becoming the only truly global educational programme that raises awareness of Formula 1® among students and school children in every region, in every country, on every continent. Spanning age ranges of 9 to19 its main objective is to help change perceptions of Science, Technology, Engineering and Maths (STEM) by creating a fun and exciting learning environment for young people to develop an informed view about careers in engineering, mathematics, science, Formula One, marketing and technology.
The founding constitution of F1 in Schools stipulates that it is, and shall remain, a not-for-profit organisation. Funds raised through sponsorship are invested in administering, developing and expanding the challenge. All income is deployed in accordance with guidelines laid down by Formula One Management.
F1 in Schools Press Office
Tel: 01327 856060 / 07710 306588